Why major companies are worried about adapting to Social marketing in the economic downturn

SMO is cost effective and can do wonders to excel brands and because of its flexibility can make a small budget campaign into a worldwide overnight sales machine. But the answer lies in trust, and some established brands still get concerned that this direction can break the trust between its current consumer output and the message it puts across. There is still critics that say marketing a brand through a social network creates a negative sales vibe to people who are just looking for friends, wanting to share information about favourite movies and music and so forth. But look at the success stories - Pot Noodle ran an excellent campaign in getting consumers to upload videos through their you tube channel of favourite clips helping to benefit the company and still give them an open brand. Entertainment retailer HMV are leading the way with their GetCloser social network site, allowing consumers to build their collections with other consumers, allowing them to import itunes play lists and discuss their favourite actors and more, not only is this giving the brand enormous strength but its also increasing sales margins - for a very small clever, marketing campaign.
I believe their is a higher succession rate if brands market their products through fun and exciting consumer material like the two examples above.
SMO gives brands so much data from demographics to consumer input to the business. Dan Cobley, the Director of marketing for Google in the UK said that, brands should not apply a broad-brush approach in their campaigns - people visit social networks for specific purposes and embracing a brand to the nuance of the network give a more likely and more successful approach to social network marketing.
As long as a brand integrates with the audience, the campaign will be clear and above all, successful.
Going back to the issue of Trust, I contacted several major brands regarding an exclusive network to help build each brands consumer development, the sound was a resounding NO and I debate this quite carefully, I truly think that the reason behind the decision is down to lack of knowledge and a concern for the brands welfare in what might seem “a cheap and ineffective idea” , I truly believe that all brands CAN and should adapt to keep brand flowing whilst ironing out costly marketing techniques in this dark economic climate.

Chris
Marketing Director – Ultima Media Group International
http://www.ultimamediagroup.com

Expansion of social media marketing in difficult economic conditions

Well....Markets are falling, companies are reviewing marketing strategies and looking for any way to cut back - but, is there really a need. Companies are still not 110% sure of the full scale of social media marketing which is available to them.
Its cheap but effective, and well hey , look blogger (which im posting on currently) can get a google page ranked in under 20 minutes!
Social media marketing should be branching out to reach potential customers instead of worrying about how to reach consumers with paying for some pointless forms of advertising.
If you dont mind a little more time consumption, then why not, Ultima Media can help, we specialize in ALL FORMS of social media. I think the costs will be pleasantly surprising to you!!!


Chris
http://www.ultimamediagroup.com

market future for the music industry

Some people dont realise that the relationship from label and artist is business to business, so in that respect, what does the future hold for this very dark and ever changing industry and how should record companies focus their marketing efforts to revive markets through the internet?

Social Marketing is a new medium and for some a deeply confusing new chapter of e-marketing, but it shouldnt be, in my experience some of our best sales conversions have been created from creating new market niches to customers, bringing artists closer to the fans through internet mediums is getting popular daily, Myspace alone gains 120 million uniques a month,(source: wikipedia) even a thousandth of these user levels are potentially customer conversions.

The flexibility of artists in social marketing means that in essence it should be easier to push as a brand without the fear of reprisal from being accused of spam, branding new releases through social bookmarking should be a new nessecity since a well structured social marketing campaign can bring massive conversions and of course the instant search engine submission that bookmarking can provide.

I have created site "hubs" dedicated to new release and tour packages for artists using the power of SEO, bookmarking and viral to give that almost landing page effect to my campaigns, something i see very little of from any industry bods.

Why not?

Not only is it cost effective, year on year it is believed that internet advertising growth will expand to $147 billion by 2012, from 2007 of $45 billion at an annual growth rate of 23.4%
(Source: The Kelsey Group)
with the music industry and economy in a constant down turn, the Label & Artist marketing future should be examined further to this extent.

Social marketing is a concern for chief marketers - its time consumption and the concern over its conversion and ROI rates, but it shouldnt be, a well executed plan can, i believe make the future of music marketing, a successful and prosperous one.

Chris
Ultima Media Group
www.ultimamediagroup.com

restaurant marketing made easy!

As the UKs first marketing firm that specializes in restaurant groups and chains, ultima is moving forward in securing dominance of the market.

Specializing in developing all areas of social bookmarking and networking for chains whilst trying to improve local area marketing for family run businesses, Ultima can grab that niche and exploit it from burger vans to specialist cuisine we are here!

beat the economic turndown with affordable and inexpendable marketing solutions - so much money can be WASTED on marketing.

Chris
http://www.restaurantmarketers.co.uk
http://www.ultimamediagroup.com

Ultima Media expands B2B model

Ultima has just began to roll out its new development process of business to business development of marketing and digital companies, focusing on online expansion now the digital entertainment age begins here on the internet. Our primary focus remains on not only optimising and marketing the range of new websites but to directly market to consumers and new clients to expand assets and give a guaranteed return on investment for our own clients.

http://www.ultimamediagroup.com